Select clients: brands you can hear before you can picture them.
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A free Sonic Health Check from the team that built the sonic brands of Netflix, YouTube, and CBS. Thirty minutes. Honest findings, real conversation.
Book Your Free Sonic Health CheckSelect clients: brands you can hear before you can picture them.
Every brand is making sound right now, with or without a sonic strategy. In advertising, social, events, apps, voice: from earbuds to stadiums. Every impression lands emotionally, and those feelings add up to equity, affinity, purchase intent, and perceived value.
Sound works implicitly. Audiences don't evaluate it, they absorb it. The question isn't “Do we like this track?” It's “What does this say about our brand?” And across every touchpoint where customers, clients, and fans experience you: are you clear and consistent? Helping, hurting, or confusing?
A visual misstep gets roasted on Reddit within hours. A sonic misstep makes no noise at all. The brand just quietly pays: recognition that never compounds, equity left on the table. Netflix, McDonald's, and Jack Daniel's built sonic IP through years of consistent vision and governance across music, sonic branding, and voice.
4–5% of budget,
50–80% of impact
Audio gets a fraction of the typical brand budget and drives the majority of emotional impact.
2/3 with no
sonic strategy
Two-thirds of the top 200 US advertisers have no consistent sonic strategy. (Antfood analysis, 2025)
8.5x branded
attention
Distinctive sonic assets drive 8.5x more branded attention than visual logos, when applied consistently. (Ipsos)
Sound is the last unfair advantage in branding. A Sonic Health Check tells you whether you're using it. We analyze how your brand shows up in sound across touchpoints, mediums, and audiences, then give you the diagnosis.
01
Three fields: name, company, email. We'll reach out to find a time that works for your team.
02
Before we meet, we review your public audio footprint: ads, app, site, social, voice. Nothing for you to prepare.
03
A 30-minute readout with your team, plus a video analysis and a one-sheet findings document: what's working, what's ad hoc, where the opportunity is. Yours to keep, with us or without us.
Antfood has built Branded Audio Systems for Netflix, YouTube, CBS, Instacart, Goldman Sachs, and Carnegie Hall. The sounds we've helped create are heard more than 2 billion times a day. Studios in New York, São Paulo, Los Angeles, and Amsterdam.
You'll be talking with the people who did the work, not a sales team.
Absolutely. A sonic logo is an asset, not a system. Recognition comes from consistency, and consistency lives in how your internal and agency teams apply the work across every touchpoint. That’s exactly what we listen for.
Yes. Some of the best health checks start from a blank slate. Brands that don’t use sound deliberately still make sound. It just may not say what you intend.
Nothing. We do the listening before the call, using what’s publicly available. If there’s something private you’d like us to hear — a prototype, an unreleased spot — you can share it after booking.
Whoever owns how the brand shows up: usually a CMO, VP of Brand, or marketing lead. Product and design folks are welcome. One person or six.
That’s up to you. You leave with a video analysis and a one-sheet findings document. If you want to go further, we’ll tell you what we’d explore and scope it properly. If not, the findings are yours to keep.
Two reasons. Most brands underuse sound, and we’d rather show you than tell you. And it’s how good relationships start. Some health checks become projects. Most simply make a team smarter about its own sound. Both outcomes are fine with us.
Free. Thirty minutes. Nothing to prepare.